At this time of year, Cadbury Creme Eggs are some of the most visible — and popular — chocolates sold as treats for children’s Easter baskets.
What you might not know is that in the US Cadbury products are Hershey products. In 1988, the Hershey company purchased Cadbury’s US business, including the exclusive rights to sell well-known brands like York Peppermint Patties, Cadbury Chocolate Bunnies, and Cadbury Eggs.
And while Cadbury has demonstrated its commitment to ending forced child labor in the cocoa supply chain by selling Fair Trade chocolate through its operations overseas, the US arm, controlled by Hershey, falls short. Chocolate lovers in the UK,Ireland,Japan,South Africa, and Australia can purchase Cadbury chocolates for Easter that include fairly traded cocoa, why shouldn’t the same be true for chocolate lovers in the US?
We know you’ve sent repeated messages to Hershey demanding better — persistence pays! Here’s why you should take this action today: This time we’re copying our message to Cadbury executives as well, reminding them that their good name suffers in the US from Hershey’s business practices. Let’s thank Cadbury for doing a good job in other countries, and get them on board to push for change in this country.
Recently, Hershey committed to improve the supply chain for its “Bliss” line of chocolate. Let’s push them to the next level with its Cadbury products as well. We won’t stop until we’ve achieved meaningful change across all Hershey’s products.
Thanks for all you do,
P.S. Please consider a donation to our Fair Trade Program to ramp up our pressure on the corporations who are the worst when it comes to abusive child labor – and support the 100% Fair Trade companies in our Green Business Network™. Thank you for your commitment to the green economy.